Our background

We are proud to be the company that founded the trade organization in Europe and participated in defining the criteria and ethical standards for Mystery shopping in Europe/Africa. We have completed assignments in more than 55 countries with real-time reporting in several different languages. Veronica Boxberg Karlsson founded the company in 1995. A hotel chain commissioned Veronica to test units in Sweden as a Mystery shopper. When Veronica had slept in all their 55 hotels in Sweden, they wanted the same Mystery shopping program in Denmark, Norway, Finland, Estonia, Belgium and the Netherlands. When the customer finally wanted to carry out visits in all seven countries at the same time, Veronica needed to hire a number of employees, it was the beginning of the bank with mystery shoppers which is now more than 20,000 people.