Global Mystery Shopping overview
Mystery shopping means that an anonymous person is instructed and acts as a customer
to then report experiences in a detailed and objective way.
We measure and evaluate brands and customer service from a customer perspective. Mystery shopping means that an anonymous person is instructed to act according to a scenario and then objectively report their experiences. In this way you receive information about how you fulfill your brand promise and what efforts are needed to achieve customer satisfaction, sales goals and ensure good customer experiences.
Purpose with Mystery shopping
The purpose of Mystery shopping is to identify areas within the concept and customer experience that have the potential to improve, increase your sales, get more satisfied customers and motivated employees. We quality assure all reports to ensure the value of the measurements so that you will have a powerful tool for your development.
What can you measure?
Mystery shopping can be adapted to all industries and thanks to our 25 years of experience, we can create the programs completely based on your goals and concepts. Our digital tool provides insightful reports so that you can easily identify the gaps in the customer experience and feel secure that working on the gaps will benefit your service and sales.
Why measure with Mystery shopping?
Mystery shopping is the method that can really, in an objective way, measure customer experience and additional sales, as well as how the brand is experienced from a customer perspective. Through continuous measurements and active improvement work, the difference between reality and goals (“the gap”) is reduced and compliance with the brand promise is ensured.